Market Up Blog
12 Tips to Growing A Business On Social Media
By: Amy Rayanne Harmon
How I arrived here with the desire to grow my Business on Social Media
Looking back over the last twenty years, I'm struck by the journey my photography business took me on.
Memories flood in, along with a persistent thought: "What if social media had been around then?"
Two decades ago, I started my photography business with a focus on capturing special moments.
Back then, I relied on word-of-mouth and traditional methods to spread the word about my work.
As I flip through old albums, I remember those early days of photographing weddings, graduations, and family gatherings.
Each click of the camera was filled with purpose. However, I often wished for a way to share my work with a broader audience.
I imagined there had to be some way to showcase my portfolio, a place where I could share stories with my potential clients, and even creating tutorials. The idea of reaching a wider audience and connecting directly with potential clients was appealing.
But the past was about more than missed opportunities. It was a time of hard work, learning, and adapting. I remember promoting my business at local events and networking with fellow photographers.
As the years went on, my business grew through word-of-mouth, repeat clients, and dedication to my craft.
Looking back, I'm proud of what I've accomplished. And while social media would have been helpful, there's something timeless about the connections forged through traditional methods.
To aspiring photographers, business owners and entrepreneurs today, I offer this advice: Embrace the opportunities social media provides.
Create an online presence, engage with your audience, and let your passion shine. The journey may be different now, but the essence of capturing moments and sharing stories remains the same.
In today's digital age, social media has become an indispensable tool for businesses aiming to thrive and expand their reach.
Whether you're an entrepreneur, a startup, or an established brand, harnessing the power of social platforms can lead to incredible growth opportunities. And now, we're excited to present you with a game-changing resource that will revolutionize your approach to social media.
Discover the Secrets to Social Media Mastery
I would love to gift you my FREE guide, "12 Tips To Growing a Business on Social Media."
Packed with actionable insights, real-world strategies, and expert advice, this guide is your gateway to unlocking the full potential of social media for your business.
From crafting captivating content that resonates with your audience to navigating the intricacies of successful ad campaigns, we've got you covered.
🔑 Why You Can't Afford to Miss This
In a landscape where staying ahead of the curve is crucial, our guide equips you with the tools and knowledge needed to not just survive, but thrive.
We understand the challenges businesses face in the digital realm, and our mission is to empower you with actionable steps that drive tangible results.
Ready to propel your business to new heights through social media prowess? Stay tuned as we delve into each of the 12 essential tips in the coming weeks. Get ready to embark on a transformative journey that will reshape your business's online presence.
👉 Don't miss out on this opportunity to access our FREE guide and stay at the forefront of the social media game. Stay tuned for our upcoming posts, and let's unlock unparalleled growth, together!
Here are some highlights of what you will learn in the guide.
The guide has more extensive tips and also an email regarding how to implement each tip.
1. Pick the Right Social Media Platform
There are so many choices when it comes to the best places to interreact with your potential customers.
Picking the right platform is the 1st step in meeting your customers where they hang out online. You want to show up where the people are spending their time.
2. Don’t Put Your Eggs All In One Basket
It's best to spread your social media reach as broadly as possible.
This means you should take advantage of more than one platform.
3. Use Free Options Along with Paid Ads
All platforms have paid options as well as free options.
Want to learn what these are?
4. Talk to Your Followers Like Friends
People go on social media to be social. They are there to interact with their friends and learn about their lives.
Generally speaking, people don't go on social media to buy things. The art of selling on social media is simply to be social.
If you are interacting with people, be a real person.
5. Every Post Should Not Be a Sales Post
Most business owners think they need to post every day selling their products or services.
Since the platforms we are working on are social, we need to be social while we're there.
6. Don't Give Up Too Soon
In society today we are all used to instant gratification. If we don't see results immediately, we tend to assume what we’re doing is not working.
7. Be Consistent
Posting on your pages can sometimes feel overwhelming.
I know I’m guilty myself of letting my page go for too long without new content. Life gets busy and time passes fast.
Learn some tips to make posting easier
8. Reply to Comments and Block/Hide Bad Comments
Once you get your posts out there, you are likely to get some feedback from your viewers.
Most people are very nice and will click to like or share your post. When you receive good comments, it's nice to reply back and thank them for their kind words.
Many platforms track how you interact with commenters. If you ignore or respond harshly, they take notice.
9. Put Out Good Content
The best way to capture attention is to offer good content.
10. Follow Community Standards
Every platform has rules and regulations. If you follow these guidelines, you are able to stay for a long time.
Whatever platform you choose, go on their site and read what their community standards are.
11. Complete Your Online Profile Thoroughly
Many users will open an account or a business page and fail to complete the initial setup.
12. Collect 5 Star Reviews
Collecting reviews is a powerful tool.
Most people today will read reviews online before making purchasing decisions.
I wish you the best on your journey If you need any help or have any questions you can reach out to me at amyrayanneharmon@marketupllc.com or visit my site at https://marketupllc.com
Amy Rayanne Harmon Referenced Articles: Hootsuite - 114 Social Media Demographics that matter to marketers in 2023 https://blog.hootsuite.com/social-media-demographics/?gclid=CjwKCAiA2rOeBhAsEiwA2Pl7QyMzCHmh1HS1cfn9BIK8_w-IUKTkmsElGo4sbXu2LB-F3rV9RUOTGxoC-3IQAvD_BwE
Disclaimer
Although the author has made every effort to ensure that the information in this guide was correct at press time, the author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. Also, the Social Media Platforms mentioned in this writing are subject to make changes in their policies and best practices at any time. Some policies noted in this writing may become outdated. It is the responsibility of the reader to ensure the actions they take are in line with these changes. The results of others implementing this program are not guaranteed. The information provided within this guide is for general informational purposes only. There are no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability, or availability concerning the information, products, or services, in this book for any purpose. Any use of the methods described within this guide is the author’s personal thoughts. They are not intended to be a definitive set of instructions for success. You may discover there are other methods to accomplish the same result. All readers should modify any techniques to best suit their personal needs to achieve their intended goal.
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